Anagraph
Anxy Magazine-052.jpg

Copy of Anxy Magazine

 

Anxy Magazine

Award-winning publishing with a twist

Art Direction, Publication Development

 

Background

Before Anagraph even existed, the team worked together to build Anxy, a magazine about mental health as seen through a creative lens. It’s a personal passion for us, allowing us to learn and improve, and keep ourselves at the leading edge of design and editorial practice.

 
 
 

Challenge

Creating a publication from scratch—especially a printed magazines—is no easy feat. Fortunately, we know what we’re doing. The project required us to do everything to get Anxy off the ground, from end to end. That includes: branding; finding contributors; producing and editing text; assigning and revising artwork; liaising with printers and producers; marketing to potential purchasers, subscribers, stockists, and distributors; and then launching a website and completing fulfilllment of physical products to customers.

 
 
 
 

Process

Anxy’s development went through several distinct phases. We began by market-testing using Kickstarter, developing the overall brand and idea with our team. When consumer interest was confirmed, we assembled our resources and dived into a period of content development and production (3 months.) Issue No.1 launched in May 2017 with a coordinated rollout. We repeated the process again for Anxy No.2, having developed and refined strong relationships with printers, distributors, and stockists, and e-commerce partners.

 
 
 
 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."

Bobbie Johnson, Editor-in-Chief