Rebranding the digital privacy startup Keepsafe
Keepsafe products empower users by giving them control over their digital content. The Keepsafe app allows users to encrypt their digital content—photos, documents, other sensitive information—and keep it locked away exactly how users choose. By 2015, Keepsafe had achieved product market fit and engaged a core audience, but their existing branding was limiting their potential for growth, by not fully representing the power and impact of their products offerings.
Anagraph articulated the company’s essence: the conceptual expression of the Keepsafe brand. Keepsafe products enable users to own their privacy, by allowing them to create and control their own digital lives.
How might we created an identity that articulates the company’s essence? This was the message we wanted to harness in Keepsafe’s rebranding strategy–-not just what Keepsafe products do but what they allow their users to achieve.
“This was an extremely successful rebrand. It made us able to position the company in a way that’s much more appealing and give people a better understanding of what it is our company is trying to do. That is so valuable.”
–-Zouhair Belkoura, founder and CEO of Keepsafe